Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to competing for ad space. In this dynamic process, multiple advertisers concurrently place bids for ad inventory as users browse websites or apps. The highest bidder is awarded the ad placement, ensuring that their campaign is displayed to a relev

Banner ads are a common form of online advertising that appear on websites. They come in a number of sizes, from small, rectangular shapes to larger, eye-catching formats. Banner ads can be interactive, and they often feature graphics along with messaging. Their primary goal is to attract user viewership and drive traffic to a specific URL. Str

Interstitial ads present themselves between content on a webpage, grabbing user attention. They provide a potent way to reach your target market, driving conversions. By strategically implementing interstitial ads, you can effectively boost your campaign's results. Design compelling ad creatives that resonate user attention. Target your perfect a

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to detect malicious actors who deceive systems for financial gain. A side-by-side comparison of legitimate traffic versus fraudulent activity can be invaluable in under